About me.
A Career Dedicated to the Art and Science of Data Leadership
Dr. Duru is a Stanford-trained data strategist with over 25 years of experience transforming analytics into business and organizational impact. He has led high-performing data teams at major companies like Yahoo, Verizon Media, Microsoft, and Dictionary.com, built analytics infrastructure from the ground up at startups, and helped small organizations harness the power of data.
With deep roots in decision analysis, data engineering, pricing strategy, and organizational learning, Dr. Duru brings both technical and strategic clarity to complex challenges. Whether supporting C-suite priorities, building Centers of Data Excellence, or guiding marketing and product teams through data transformation, Dr. Duru focuses on enabling people, process, and platforms to succeed together.
4
Universities
A repeat speaker and lecturer at the UC Irvine Merage School of Business (Business Analytics), USC Marshall School of Business (Marketing Analytics), and the Arizona State University W. P. Carey School of Business. A speaker at the Indiana University, Luddy School of Informatics, Computing, and Engineering. A speaker at San Francisco State University’s Department of Statistical Data Science.
10+
Organizations
From Big Data conferences to Yahoo to SMASH to elementary and middle schools, Dr. Duru has reached out to the community to inspire future generations of analytical minds.
400+
Analytics people touched
Dr. Duru has touched the minds and lives of 100s of aspiring and current data professionals and leaders.
Area of Practice
01
Analytics
Drive results with data and knowledge. Unleash the power of the Insights Supply Chain.
02
Decision Clarity
Leverage well-established principles for decision analysis to confidently execute in any business situation.
03
Data
Identify the key data to improve performance. Plug the gaps that constrain insights.
04
Pricing Strategy
Align pricing to supply, demand, and organizational objectives. Create the right incentives for customers, employees, and suppliers.
05
Operations Planning
Build sustainable and optimized processes for an effective organization.
06
Execution
Transform analytics and clarity into action. Establish a learning organization.